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The WubbaNub is a wonderful asset for all new parents that have problems with lack of sleep due to a pacifier falling out of baby's mouth. The WubbaNub helps keep pacifier in baby's mouth so baby is soothed. This item also helps baby with hand and eye coordination. Babies can more easily grab for their WubbaNub rather than a small pacifier. This vibrant colored plush item is soft to the touch for baby and it holds securely a silicone pacifier that is widely distributed by hospital nurseries nationwide. This is definite must have for every new parent!